Last Saturday is my little nephew's 2nd birthday, and my family disided to have a dinner party for him. We chosen a restaurant located on the hillside. In front of the restaurant is a wild river valley, it's really beautiful and charming especially in the night. When a waiter took our order, I told him today is my nephew's birthday, and we came to celebrate for him. After 5 minutes, the waiter brought a handmade cake, and gathered his coworkers to sing a birthday song to him. Althought my nephew still ran around the dining table and didn't know what the song meant, but the service there was so warm and made us enjoy the party.
In my view, small businesses can make efforts on the details of processes of customer service to create much added value with the fewer cost. In Taiwan some restaurants give birthday gifts to those who are there on their birthdays, but most gifts are cheap and useless. The companies may misunderstand that the birthday gifts are a kind of special service. But, it is not true. If the companies really want to express their blessings, they can enrich the added value of the birthday gifts. It don't have to be a high price one, only increase a little custom idea. I think if employees gave different meanings to each kind of cake, so the cake has the added value to us. It was an unforgettable birthday gift. In the future, if my friends and I want to celebrate someone’s birthday, I probably decide to go there again and see what the birthday gift is. The processes of expressing blessings were more important than the actual value of the birthday gifts. Because customers can feel the attentive service for them.